Over the summer I decided to follow a few books written about pr tactics and strategies that a normal person without any pr experience can follow. These do it yourself guides are excellent ways for you to increase your knowledge about pr while getting helpful tips that you can use to implement into creating your own campaign programs. Check these titles out. In the future my colleagues and I will be reviewing books that we have read and believe will be helpful to you in developing your marketing strategies. These authors break everything down in easy to understand ideas and concepts.
1. The New Rules of PR and Marketing, by David Meerman Scott
2. Guerrilla Publicity, by Rick Frishman, Jill Lublin, and Jay Levinson
3. Complete Publicity Plans, by Sandra L. Beckwith
4. Writing Winning Proposals: PR Cases, by Tom Hagley
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